Article Index

How many times have you designed dashboards that users never actually use?  Here is a primer for product managers to design dashboards users ACTUALLY use.

Product/market fit means being in a good market with a product that can satisfy that market. Here’s a primer for product managers and their teams on what product market fit is and the most common approaches to achieving it.

Product DiscoveryProduct discovery is the notion of testing ideas and theories to see if the market wants our product. It includes activities such as coming up with presentations, potential questions, determining the appropriate market segments and potential customers, and identifying key contacts to speak with, often beginning with other product managers. is at the core ...

This primer on Product Management Frameworks is meant to help your team find a process that works and focus on delivering a great product.

Brand Management was the origin of the product management profession and the mother of all product management frameworks. It is usually credited with creating the role of the modern product manager. Read this primer to learn about the original Mad Men of product management.

Stage Gate Models focus on the full scope of business planning across every group bringing a product to market. They are heavily favored by product management trade groups like the Product Development and Management Association (PDMA) and the Association of International Product Marketing and Management (AIPMM). Here’s a primer on this kind of ...

Design thinkingThis refers to the process of emergence of design concepts and includes activities such as problem-finding, decision-making, creative thinking, sketching, designing prototypes, and evaluation. introduced innovation through empathy with the customer and rapid prototyping. It was the first product management framework built around user-centric design and rapid prototyping. Here is a primer for ...

AgileAgile refers to a broad term for practices and methods in software development based on the principles and values in the Agile Manifesto. Several agile frameworks exist, but the most popular include Scrum, Crystal, Feature-Driven Development, and the Dynamic Systems Development Method. Each Agile approach has distinctive qualities, but all use elements of continuous feedback ...

Go-to-market frameworks are a plan for getting a product to market. Almost every product manager will be tasked with GTM in their career. Here is a primer.