Brand Management was the origin of the product management profession and the mother of all product management frameworks. It is usually credited with creating the role of the modern product manager. Read this primer to learn about the original Mad Men of product management.
Stage Gate Models focus on the full scope of business planning across every group bringing a product to market. They are heavily favored by product management trade groups like the Product Development and Management Association (PDMA) and the Association of International Product Marketing and Management (AIPMM). Here’s a primer on this kind of product management framework.
Design thinking introduced innovation through empathy with the customer and rapid prototyping. It was the first product management framework built around user-centric design and rapid prototyping. Here is a primer for product managers.
Agile Methodologies play an enormous role influencing the product management approach at tech companies. The Agile Manifesto popularized the role of the product owner. Today, most tech startups identify themselves as “Agile,” though that means different things to different people. Here is a primer for product managers working in Agile orgs.
Go-to-market frameworks are a plan for getting a product to market. Almost every product manager will be tasked with GTM in their career. Here is a primer.
Startup Frameworks like Customer Development and the Lean Method have been pioneered by the tech startup scene since the 2000s. If you’re joining a startup that is into Lean Methods and Customer Development, here’s a primer to learn what the buzz is all about.
Market sizing is an important step on the way to product market fit to make sure there actually is a pot of gold at the end of that rainbow. Basic market sizing is not rocket science. In fact, it’s a fundamental part of any go-to-market strategy. Friends don’t let friends do a startup without checking the market first. Here is a primer for how to do it.
Software is eating the world. Here is the market by the numbers. Check out the number of companies, valuations, and successful exits according to Crunchbase. What’s hot, what’s not, and how to pick your next SaaS company to work or invest.