How many times have you designed dashboards that users never actually use? Here is a primer for product managers to design dashboards users ACTUALLY use.
Product Management Primers
Product Management Primers provide an overview of the core concepts and role of the product manager. These primers are targeted at new product managers and product managers who need to explain concepts to their team.
If you're new to product management, or you're building a team around the product management role at your company, start here.
Product/market fit means being in a good market with a product that can satisfy that market.
Here’s a primer for product managers and their teams on what product market fit is and the most common approaches to achieving it.
Product Discovery is at the core of every product manager’s job. It is why most of us become product managers. We love the creative challenge of solving market problems. Here is a primer.
This primer on Product Management Frameworks is meant to help your team find a process that works and focus on delivering a great product.
Brand Management was the origin of the product management profession and the mother of all product management frameworks. It is usually credited with creating the role of the modern product manager. Read this primer to learn about the original Mad Men of product management.
Stage Gate Models focus on the full scope of business planning across every group bringing a product to market. They are heavily favored by product management trade groups like the Product Development and Management Association (PDMA) and the Association of International Product Marketing and Management (AIPMM). Here’s a primer on this kind of product management framework.
Design thinking introduced innovation through empathy with the customer and rapid prototyping. It was the first product management framework built around user-centric design and rapid prototyping. Here is a primer for product managers.
Agile Methodologies play an enormous role influencing the product management approach at tech companies. The Agile Manifesto popularized the role of the product owner. Today, most tech startups identify themselves as “Agile,” though that means different things to different people. Here is a primer for product managers working in Agile orgs.
Go-to-market frameworks are a plan for getting a product to market. Almost every product manager will be tasked with GTM in their career. Here is a primer.