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Product Management Primers

Product Management Primers provide an overview of the core concepts and role of the product manager. These primers are targeted at new product managers and product managers who need to explain concepts to their team.

If you're new to product management, or you're building a team around the product management role at your company, start here.

Designing Dashboards Your Users Will Actually Use

News & Articles, Product Management Primers · June 25, 2018

Waiting for dashboards to load

How many times have you designed dashboards that users never actually use?  Here is a primer for product managers to design dashboards users ACTUALLY use.[Read more...] about Designing Dashboards Your Users Will Actually Use

Product Market Fit

Product Management Primers · January 13, 2017

Product Market Fit

Product/market fit means being in a good market with a product that can satisfy that market.

Here's a primer for product managers and their teams on what product market fit is and the most common approaches to achieving it.[Read more...] about Product Market Fit

Product Discovery

Product Management Primers · January 15, 2017

Product Discovery

Product DiscoveryProduct discovery is the notion of testing ideas and theories to see if the market wants our product. It includes activities such as coming up with presentations, potential questions, determining the appropriate market segments and potential customers, and identifying key contacts to speak with, often beginning with other product managers. is at the core of every product manager's job. It is why most of us become product managers. We love the creative challenge of solving market problems. Here is a primer.[Read more...] about Product Discovery

Intro to Product Management Frameworks

Product Management Primers · March 3, 2017

How people think about product management frameworks depends on their role

This primer on Product Management Frameworks is meant to help your team find a process that works and focus on delivering a great product. [Read more...] about Intro to Product Management Frameworks

Brand Management – Origins of the Product Manager

Product Management Primers · March 4, 2017

Brand Management and the 4Ps

Brand Management was the origin of the product management profession and the mother of all product management frameworks. It is usually credited with creating the role of the modern product manager. Read this primer to learn about the original Mad Men of product management. [Read more...] about Brand Management – Origins of the Product Manager

Stage Gate Models

Product Management Primers · March 4, 2017

Stage Gate Models

Stage Gate Models focus on the full scope of business planning across every group bringing a product to market. They are heavily favored by product management trade groups like the Product Development and Management Association (PDMA) and the Association of International Product Marketing and Management (AIPMM). Here's a primer on this kind of product management framework. [Read more...] about Stage Gate Models

Design Thinking

Product Management Primers · March 4, 2017

Design Thinking

Design thinkingThis refers to the process of emergence of design concepts and includes activities such as problem-finding, decision-making, creative thinking, sketching, designing prototypes, and evaluation. introduced innovation through empathy with the customer and rapid prototyping. It was the first product management framework built around user-centric design and rapid prototyping. Here is a primer for product managers.[Read more...] about Design Thinking

Agile Methodologies

Product Management Primers · March 4, 2017

Agile Product Management

Agile Methodologies play an enormous role influencing the product management approach at tech companies. The Agile Manifesto popularized the role of the product owner. Today, most tech startups identify themselves as "Agile," though that means different things to different people. Here is a primer for product managers working in AgileAgile refers to a broad term for practices and methods in software development based on the principles and values in the Agile Manifesto. Several agile frameworks exist, but the most popular include Scrum, Crystal, Feature-Driven Development, and the Dynamic Systems Development Method. Each Agile approach has distinctive qualities, but all use elements of continuous feedback and iterative development during app creating. All Agile development projects include continuous planning, testing, integration and other forms of continuous... orgs.[Read more...] about Agile Methodologies

Go-to-Market Frameworks

Product Management Primers · March 17, 2017

Go-to-Market Frameworks

Go-to-market frameworks are a plan for getting a product to market. Almost every product manager will be tasked with GTM in their career. Here is a primer.[Read more...] about Go-to-Market Frameworks

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