How many times have you designed dashboards that users never actually use? Here is a primer for product managers to design dashboards users ACTUALLY use.[Read more...] about Designing Dashboards Your Users Will Actually Use
Product Management Primers
Product Management Primers provide an overview of the core concepts and role of the product manager. These primers are targeted at new product managers and product managers who need to explain concepts to their team.
If you're new to product management, or you're building a team around the product management role at your company, start here.
Product Market Fit
Product/market fit means being in a good market with a product that can satisfy that market.
Here's a primer for product managers and their teams on what product market fit is and the most common approaches to achieving it.[Read more...] about Product Market Fit
Product DiscoveryProduct discovery is the notion of testing ideas and theories to see if the market wants our product. It includes activities such as coming up with presentations, potential questions, determining the appropriate market segments and potential customers, and identifying key contacts to speak with, often beginning with other product managers. is at the core of every product manager's job. It is why most of us become product managers. We love the creative challenge of solving market problems. Here is a primer.[Read more...] about Product Discovery
Intro to Product Management Frameworks
This primer on Product Management Frameworks is meant to help your team find a process that works and focus on delivering a great product. [Read more...] about Intro to Product Management Frameworks
Brand Management – Origins of the Product Manager
Brand Management was the origin of the product management profession and the mother of all product management frameworks. It is usually credited with creating the role of the modern product manager. Read this primer to learn about the original Mad Men of product management. [Read more...] about Brand Management – Origins of the Product Manager
Stage Gate Models
Stage Gate Models focus on the full scope of business planning across every group bringing a product to market. They are heavily favored by product management trade groups like the Product Development and Management Association (PDMA) and the Association of International Product Marketing and Management (AIPMM). Here's a primer on this kind of product management framework. [Read more...] about Stage Gate Models
Design thinkingThis refers to the process of emergence of design concepts and includes activities such as problem-finding, decision-making, creative thinking, sketching, designing prototypes, and evaluation. introduced innovation through empathy with the customer and rapid prototyping. It was the first product management framework built around user-centric design and rapid prototyping. Here is a primer for product managers.[Read more...] about Design Thinking
Agile Methodologies play an enormous role influencing the product management approach at tech companies. The Agile Manifesto popularized the role of the product owner. Today, most tech startups identify themselves as "Agile," though that means different things to different people. Here is a primer for product managers working in AgileAgile refers to a broad term for practices and methods in software development based on the principles and values in the Agile Manifesto. Several agile frameworks exist, but the most popular include Scrum, Crystal, Feature-Driven Development, and the Dynamic Systems Development Method. Each Agile approach has distinctive qualities, but all use elements of continuous feedback and iterative development during app creating. All Agile development projects include continuous planning, testing, integration and other forms of continuous... orgs.[Read more...] about Agile Methodologies
Go-to-market frameworks are a plan for getting a product to market. Almost every product manager will be tasked with GTM in their career. Here is a primer.[Read more...] about Go-to-Market Frameworks